The cost of digital marketing will depend on your revenue goals, industry, business model and the overall marketing strategy you implement.
To run Digital Advertising campaigns, you can start with budgets as low as $500 a month and scale up as your campaign generates sales. However, at SAVV Digital we advise our clients to start with budgets at a minimum of $1,500 a month. For some of our clients, we run campaigns with monthly budgets of $50,000. Of course this is a big investment. So, we don’t expect every business to have such budgets.
For Email Marketing, starting budgets are around $1,000 per month. But again, it depends on how complex your email marketing campaigns are, how much content needs to be created, and the objectives of the campaign.
For SEO, although some agencies charge small fees, you get what you pay for. Or in other words, you pay peanuts, you get monkeys. To get your SEO to hit the ground running, a budget of $2,000 per month is a good starting point. However, for bigger websites, a monthly budget of $8,000 and higher, is not unrealistic.
For Social Media, starting budgets are around $1,500 per month. But again, it all depends on how much content, type of the content, how many social media channels you’re focusing on.